What is “Favoritism?”

Favoritism isn’t just about clothes—it’s about the lives they’ve lived. We trace their stories, celebrate their past, and give them new meaning. Your closet isn’t a dead end, it’s a revolving door. A cycle of style, history, and self-expression. Because style isn’t just worn—it’s experienced, passed on, and never forgotten.

Built, swapped, shared—not just bought.